As a Creative Producer for Champs Sports, I had the pleasure of leading multiple marketing campaigns that resulted in necessary content for a significant branding and strategic shift into a tighter sports and athletic focus. Our team also had the pleasure of partnering with world renown agencies such as MILE44 with bringing our creative vision to life. While internally it wasn't out of the norm for the team to work closely with our Brand Marketing Managers, Creative Directors, and Merchandise Buying teams to allow our team to produce content loved by our consumer base. In 2022, Champs' marketing focus shifted from the everyday buyer such as young teens and adults to wanting to brand ourselves within the dedicated athletes realm.